Elizabeth Atherton
Country Manager, Dubai
Originally from the United Kingdom, Elizabeth leads Fitness Champs Sports Excellence in Dubai, overseeing the day-to-day operations, growth and development of the business across all locations.
With a strong background in sports management, including experience within Premier League Clubs in the UK and the Real Madrid Foundation Academy in Dubai, Elizabeth brings extensive experience in developing and managing sports organisations.
As Country Manager, she is focused on building strong school partnerships, effective operations and administration, team development and an excellent customer experience, ensuring Fitness Champs delivers a professional, well-managed and trusted service for our schools, parents and wider community.