From Singapore to Dubai

Built in Singapore. Growing globally.

The Nasdaq tower in Times Square showing 'Nasdaq congratulates Fitness Champs on its public listing'
Fitness Champs Holdings Limited listed on Nasdaq, September 2025.

Fitness Champs was established in Singapore in 2012 with a commitment to delivering high-quality swimming education built around safety, progression and confidence.

Since then, we have delivered 1,000+ SwimSafer contracts under Singapore's Ministry of Education, grown a network of 25 full-time and 200+ freelance coaches, and supported more than 180,000 students through our programmes.

In 2025, our parent company, Fitness Champs Holdings Limited, was listed on Nasdaq, marking an important milestone in the Group's international growth.

Today, we bring that same proven experience, coaching standards and structured approach from Singapore to Dubai, creating swimming programmes designed for every stage of the journey.

14+
Years of experience
1,000+
SwimSafer contracts
200+
Coaches
180,000+
Students taught
2025
Nasdaq listed (FCHL)

How we teach

01

Safety first

Every lesson builds water safety fundamentals alongside skill development.

02

Joy in learning

Swimmers learn fastest when they are confident and enjoying themselves.

03

Individual progress

Each swimmer moves at their own pace with personal attention from their coach.

Leadership

The people behind the programme.

Elizabeth Atherton

Country Manager, Dubai

Originally from the United Kingdom, Elizabeth leads Fitness Champs Sports Excellence in Dubai, overseeing the day-to-day operations, growth and development of the business across all locations.

With a strong background in sports management, including experience within Premier League Clubs in the UK and the Real Madrid Foundation Academy in Dubai, Elizabeth brings extensive experience in developing and managing sports organisations.

As Country Manager, she is focused on building strong school partnerships, effective operations and administration, team development and an excellent customer experience, ensuring Fitness Champs delivers a professional, well-managed and trusted service for our schools, parents and wider community.

Tegan Milella

Assistant Head Coach

Originally from South Africa, Tegan brings over 10 years of experience in aquatics, combining coaching expertise, leadership, water safety and competitive swimming experience.

An ASCA Level 2 Coach and accomplished open-water swimmer, she has competed internationally in races up to 21km, earning multiple Oceanman podium finishes. Tegan also specialises in adult swimming, leading Adult Learn to Swim and fitness-based sessions for a range of abilities.

As our Assistant Head Coach, Tegan helps lead and develop our coaching and lifeguard teams, driving coaching standards, swimmer development and safety across all of our programmes.

Tegan is committed to delivering the Fitness Champs Singapore coaching methodology, maintaining consistently high standards of coaching and safety while providing a clear development pathway that helps every swimmer build strong technique, confidence and progress through each stage of their swimming journey.

Start your swimming journey

Book a trial and find the right programme for you.

Tell us the swimmer's age, experience and preferred venue, and our team will help find the right programme and level.

Book a FREE Trial